COMPARISON

Looking for a
WATI Alternative?

WACRM delivers everything WATI does — plus AI-powered replies, visual sales pipeline, follow-up calendar, and 9 industry modules. Starting at ₹0/month.

Switch to WACRM Free See all features

Feature Comparison

FeatureWACRMWATI
SMS + Voice Calling (Twilio)UNIQUE
Built-in Twilio for outbound/inbound voice calls via WebRTC, SMS messaging, and auto-provisioned subaccounts. WATI is WhatsApp-only.
Visual Sales Pipeline (Kanban)UNIQUE
Drag-and-drop Kanban board with customizable stages, deal values, and revenue forecasting. WATI has no sales pipeline.
Contact Merge & DeduplicationUNIQUE
Automatic duplicate detection by normalized phone with fuzzy name matching and side-by-side merge UI.
Company 360° ViewUNIQUE
Dedicated company profiles with associated contacts, deals, conversation history, and aggregate metrics.
Product CatalogUNIQUE
Product/service catalog with pricing, categories, and direct association to contacts and deals.
Follow-up CalendarUNIQUE
Visual follow-up calendar with drag-and-drop scheduling, due date reminders, and stale conversation detection.
Short URL TrackingUNIQUE
Branded short URLs for campaign tracking with click analytics and UTM parameter support.
Visual Field Mapping UIUNIQUE
Drag-and-drop field mapping to map Zoho CRM fields to WACRM fields with sync direction control.
Multi-Tenant SaaS ArchitectureUNIQUE
True multi-tenant with tenant-level data isolation, plan-based feature gating, and isolated Twilio subaccounts.
Industry-Specific Modules (9)UNIQUE
Pre-configured for E-Commerce, Healthcare, Education, Real Estate, Travel, Finance, Trading, and more.
Booking SystemUNIQUE
Integrated appointment booking with calendar view, time slots, and WhatsApp booking confirmations.
PII Masking for Restricted RolesUNIQUE
Automatic phone/email masking for Marketing and Viewer roles across all 9 modules.
Audit LoggingUNIQUE
Comprehensive audit trail logging 12 action types with IP tracking and user attribution.
Daily Digest NotificationsUNIQUE
Automated daily email digest with new leads, pending follow-ups, and pipeline movement summary.
Offline Tablet AppUNIQUE
Native Android tablet app with offline caching, FCM push notifications, and Kanban pipeline.
Free Plan AvailableUNIQUE
Permanent free plan — 1 user, 100 contacts, full pipeline, analytics. WATI has no free plan.

Comparison data sourced from official websites, documentation, and publicly available feature lists as of May 2026. WACRM features are verified from our production codebase. We encourage you to verify competitor claims independently.

Save up to 60% vs WATI

Free
₹0
WATI: —
Starter
₹999/mo
WATI: ₹2,499/mo
Pro
₹2,999/mo
WATI: ₹5,999/mo
Enterprise
₹9,999/mo
WATI: ₹16,999/mo

Why teams switch to WACRM

SmartFlow AI

AI-powered replies handle common queries automatically, saving your team 12+ hours per week.

Visual Pipeline

Drag-and-drop Kanban board to track every deal from lead to close — WATI has no pipeline.

9 Industry Modules

Pre-configured for Trading, Healthcare, Education, Real Estate, and 5 more verticals.

Microsoft Azure

Enterprise-grade hosting on Microsoft Azure with automatic scaling and 99.9% uptime.

Free Plan

Start with 100 contacts and unlimited campaigns at ₹0. No credit card required.

SMS + Voice

Built-in Twilio integration for SMS messaging and voice calling — not just WhatsApp.

Ready to switch from WATI?

Start free today. No credit card. No contracts. Import your contacts and be up and running in 5 minutes.

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